7167 Burger

The retail space is located in Buenos Aires. Its compact size of only 70 m² was a determining factor in defining the compositional strategy, since within such a limited area the impact needed to be immediate. For this reason, color, materiality, and lighting were conceived to work together, creating an immersive and easily recognizable experience from the moment of entry.

Considering that the main product is hamburgers, the design strategy is based on a single intervention (folding) applied to a single material (sheet metal), enriching the overall sobriety through changes in rhythm, the use of textured patinas, and a specific lighting design. These elements refer to the heated metal of the cooking griddles and translate the preparation process into the space without relying on a literal representation.

Graphic communication has a measured presence within the interior, supporting the architecture without competing with it. In the same way, red neon tones reinforce the guiding concept and integrate with the metal and its different textures, consolidating a coherent visual identity within a compact space.