{"id":17908,"date":"2021-02-22T10:56:53","date_gmt":"2021-02-22T13:56:53","guid":{"rendered":"https:\/\/estudiohma.com\/?post_type=cpt_proyectos&p=17908"},"modified":"2024-05-21T11:48:22","modified_gmt":"2024-05-21T14:48:22","slug":"kavak-hub-2","status":"publish","type":"cpt_proyectos","link":"https:\/\/estudiohma.com\/en\/proyecto\/kavak-hub-2\/","title":{"rendered":"Kavak Hub"},"content":{"rendered":"

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            \r\n\t\t\t\t\t\t\t\t\t<\/div><\/li><\/ul>\r\n\t\t\t\t\t\t<\/div><\/div><\/div>[vc_column_text css=”.vc_custom_1704463398879{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Interior Design[\/vc_column_text][vc_custom_heading text=”HMA Arquitectos” font_container=”tag:h6|font_size:11px|text_align:center|color:%236e6e6e|line_height:15px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1548444166045{margin-top: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1548545062641{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1548545148315{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_masonry_media_grid style=”lazy” items_per_page=”9″ gap=”20″ grid_id=”vc_gid:1705332483317-f661bacb-bbb1-0″ css=”.vc_custom_1704464374188{margin-bottom: 25px !important;}” include=”17953,17955,17959,17963,17917,17919,17921,17923,17925,17927,17933,17935,17937,17939,17941,17943,17945,17947,17949,17951″][\/vc_column][\/vc_row][vc_row el_class=”memoria-descri”][vc_column][vc_text_separator title=”Abstract” title_align=”separator_align_left” align=”align_left” color=”black” border_width=”5″ el_width=”40″ el_class=”subtitle-servicios”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]Kavak is a company dedicated to the sale of used vehicles, leader in the Mexican market. The first step of this unicorn company to regionalize its business was Argentina. For this reason the identity came from the mother company, but it only had the graphic identity development.<\/p>\n

            Our job was to receive the directives on the guidelines on the functional organization used in Mexico, add the palette of materials, and with all this compose a sober tonal balance that accurately represents the brand. Therefore, we had to develop a tectonic identity linked to the graphic identity generated in Kavak Mexico. This is how we investigated materials that define the brand as is the example of the black corrugated sheet metal, the proposed furniture, lighting, which have been a key part of this new identity.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]We explored and developed the resource of diagonals as an expression associated with the letter K, which can be verified from the windows, the lighting layout, and the metallic divisions & vegetation that shape the delimitation of the open space whose areas are divided by the consultation of the sample case and reception.<\/p>\n

            The space comprises a 300-square-meter customer service showroom (with a reception area, a meeting room and 14 terminals for consulting the sample collection), a comprehensive vehicle inspection center for on-the-spot vehicle condition assessment, and a further 15,000 square meters with the capacity to house up to 700 cars from the company’s inventory.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=”Publication” title_align=”separator_align_left” align=”align_left” color=”black” border_width=”5″ el_width=”20″ el_class=”subtitle-servicios”][vc_column_text el_class=”subtitle-nosotros”]\/ Local & Global[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_basic_grid post_type=”cpt_prensa” max_items=”-1″ element_width=”2″ gap=”25″ item=”341″ grid_id=”vc_gid:1705332483328-93f8b6b2-4ef7-0″ taxonomies=”174″ el_class=”proyecto-content-prensa”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":17953,"template":"","class_list":["post-17908","cpt_proyectos","type-cpt_proyectos","status-publish","has-post-thumbnail","hentry","tipo-office-en"],"yoast_head":"\nKavak Hub - 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