Kavak Hub

/ Office

2020

Shopping Dot Baires, Buenos Aires
See plans >>
Project Team

Construction documents:
Arch. Jeanette Zotta
Construction Manager:
Arch. Jeanette Zotta

Program

Offices

Area

Ground Floor 300 sqm
Parking area 15.000 sqm

Renders

Arch. Vanik Magossian

Photography

Federico Kulekdjian

Services

CD

Concept Design & Art

HMA Arquitectos

DD

Design Developments

HMA Arquitectos

CD

Construction documents & Administration

HMA Arquitectos

ID

Interior Design

HMA Arquitectos

Memoria
descriptiva

Kavak is a company dedicated to the sale of used vehicles, leader in the Mexican market. The first step of this unicorn company to regionalize its business was Argentina. For this reason the identity came from the mother company, but it only had the graphic identity development.

Our job was to receive the directives on the guidelines on the functional organization used in Mexico, add the palette of materials, and with all this compose a sober tonal balance that accurately represents the brand. Therefore, we had to develop a tectonic identity linked to the graphic identity generated in Kavak Mexico. This is how we investigated materials that define the brand as is the example of the black corrugated sheet metal, the proposed furniture, lighting, which have been a key part of this new identity.

We explored and developed the resource of diagonals as an expression associated with the letter K, which can be verified from the windows, the lighting layout, and the metallic divisions & vegetation that shape the delimitation of the open space whose areas are divided by the consultation of the sample case and reception.

The space comprises a 300-square-meter customer service showroom (with a reception area, a meeting room and 14 terminals for consulting the sample collection), a comprehensive vehicle inspection center for on-the-spot vehicle condition assessment, and a further 15,000 square meters with the capacity to house up to 700 cars from the company’s inventory.

Publication

Local & International

Office Snapshops

Re Thinking the future