Kavak Hub

/ Office


Shopping Dot Baires, Buenos Aires
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Project Team

Construction documents:
Arch. Jeanette Zotta
Construction Manager:
Arch. Jeanette Zotta




Ground Floor 300 sqm
Parking area 15.000 sqm


Arch. Vanik Magossian


Federico Kulekdjian



Concept Design & Art

HMA Arquitectos


Design Developments

HMA Arquitectos


Construction documents & Administration

HMA Arquitectos


Interior Design

HMA Arquitectos


Kavak is a company dedicated to the sale of used vehicles, leader in the Mexican market. The first step of this unicorn company to regionalize its business was Argentina. For this reason the identity came from the mother company, but it only had the graphic identity development.

Our job was to receive the directives on the guidelines on the functional organization used in Mexico, add the palette of materials, and with all this compose a sober tonal balance that accurately represents the brand. Therefore, we had to develop a tectonic identity linked to the graphic identity generated in Kavak Mexico. This is how we investigated materials that define the brand as is the example of the black corrugated sheet metal, the proposed furniture, lighting, which have been a key part of this new identity.

We explored and developed the resource of diagonals as an expression associated with the letter K, which can be verified from the windows, the lighting layout, and the metallic divisions & vegetation that shape the delimitation of the open space whose areas are divided by the consultation of the sample case and reception.

The space comprises a 300-square-meter customer service showroom (with a reception area, a meeting room and 14 terminals for consulting the sample collection), a comprehensive vehicle inspection center for on-the-spot vehicle condition assessment, and a further 15,000 square meters with the capacity to house up to 700 cars from the company’s inventory.


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