From the beginning we understood that the brand is, as its name indicates ( Fresco means Fresh in spanish ), a place whose identity is marked by the nature it self, that reminds the freshness and naturally products of this venue. From this reflection we have suggested to implement a nature of alive presence with a clear design implementation of it.

The project has been influenced by modern, neutral and industrial details. The neutrality is given by the balance of its materials and its shades of white. All its materials have been used in a bitonal balance of black and white, except for details in corrugated aluminium and the black rubber floor.

The façade is a direct reference to the modern architectural style as a result of a modular organization. The use of metal meshes of different depths and the incorporation of huge cylinders of vegetation recreate a scene in which modern architecture meets nature.
The use of mesh allows us to visualize the old façade, suggesting an effort to preserve the heritage of the original building while applying a contemporary touch. With this operation we have managed to unify the outline of the facade.

This nature is form and function in all its interventions, they work as a light system and as an active landscape in several of its bars.

Same strategy drove us to use metallic mesh system in all the perimeter bar facing the hall. Above this double height atrium, six large lighting fixtures hang from the ceiling surrounded by vegetation. The species of vegetation used are ferns, various philodendrons, various ferns, Potus lemon or green, Calatheas, Dracenas, Zamioculcas, Crotones, Spatyfilium and so on. We propose an eco- perceived experience, in which most visitors feel as if they were in an old greenhouse or garden with elements that simulate magical vegetation

We have extended the upper floor by building and connecting, as a bridge, between two previously unconnected areas on the first floor. This unified the entire upper floor crowned by a large perimeter bar.